About YuBliss
The world has dramatically changed with the intense adoption of information technology, manifested by the Internet, cell phones, video-games, Youtube, virtual reality, blogs, etc, etc. Have we also changed by adopting it? Certainly yes; we become what we behold. "All media works us over completely" (McLuhan).
Information technology, including Internet, without previous warning took us from a place of isolation to a position of participation; from a land of separation to a holistic world, where physical space is broken down and local culture is fully exposed. We are now empowered to perform tasks beyond our job and education, we are experiencing new frontiers.
YuBliss, a child of the Internet and information technology, creates a platform for you to leave a point of isolation to experience participation by sharing your story with our online community. Sharing our story, our dreams and fears is a very human activity that the Internet and YuBliss are rescuing.
When we were tribal we were fully participative and connected; but the full adoption of a new technology (the phonetic alphabet) that happened 2600 years ago had the powerful effect of isolating us. Now we are experiencing information technology and the Internet that rescues our participation mystique.
Here is the idea in the words of Edmund Carpenter: "Tribal men everywhere regard themselves as integral parts of nature. They belong to a seamless web of kinship & responsibility. They merge the individual with the whole society. They're involved with life: they experience a participation mystique. This experience is one in which people are eager to merge with cosmic powers. Beginning with the phonetic alphabet & the Greeks, there came a habit of detachment & noninvolvement, a kind of uncooperative gesture toward the universe. From this refusal to be involved in the world he lived in, literate man derived detachment & objectivity. He became alienated from his environment, even from his body. He believed there was an elegance in detachment. He valued the isolated, delimited self, especially the mind. He became an island, complete unto himself.
Today we are entering a relatively dim, resonating tribal world in which the electronic extensions of everybodies nerves involve him deeply in all other lives. Where writing & printing technology tore man out of the group, creating the great misery of psychic alienation, suddenly & without warning the electronic media hasten him back into the embrace of the group. Electricity binds the entire human community into a single tribe, with much resulting erosion of individualism.
While this threatens the sense of identity of many people, it can also heighten our awareness of the shape & meaning of our lives to the level of extreme sensitivity: Eliot's to 'understand what it is to be awake, to be living on several planes at once.'"
YuBliss is owned and operated by Coffee Bean Technology; a privately held corporation based in Pleasanton, CA, USA. We welcome your opinion at my-opinion@yubliss.com