Scope
This privacy policy describes how we handle your personal
information for the Service available through www.yubliss.com (our 'Web Site').
By using the Service or accessing the Web Site, you expressly consent to our
collection, storage, use and disclosure of your personal information as
described in this Privacy Policy. This Privacy Policy is effective upon
acceptance for new users and is otherwise effective on October 10^th,
2007. We will post revisions to this Privacy Policy from the prior version at
http://www.yubliss.com/privacy.html, so you can see what has changed and
what is new. If you object to our use of your personal information as described
in this Privacy Policy, please do not use our Service.

Data Collection
You can browse our Web Site without telling us who
you are or revealing any personal information about yourself. Once you give us
your personal information, you are not anonymous to us. If you choose to provide
us with personal information, you consent to the transfer and storage of that
information to our servers.

User Profile and Privacy Settings
When you register to use the
Service, you create your personal profile and you will be assigned a User ID for
your use of our Web Site. Currently, there are no privacy restrictions on activities undertaken or
information posted by users through our Service. In the future, however, we
plan to implement a system of privacy settings, through which users will be able
to grant different levels of access to their personal information and activities
on the Web Site to other users and thereby connect with other users and exchange
information at different levels. Please keep in mind that your User ID will be
available to anyone who visits the Web Site (whether or not they are registered
users), and all of your activities on the Web Site will be traceable to your
User ID. Therefore, if you associate your name with your User ID, other users
who know your name may be able to personally identify your YuBliss activities.

We may occasionally use your name and email address to send you Service-
related notifications and updates regarding the Web Site. When other users, who
are within your privacy settings, send you a message through the Service, you
may receive an email notification from us. You may opt out of such emails
within your profile settings, although we reserve the right to send you notices
about your account even if you opt out of all voluntary email notifications.

Our Use of Your Information
Our primary purpose in collecting
personal information is to provide you with a safe, smooth, efficient, and
customized experience on our Web Site. You agree that we may use your personal
information to:

• provide the Service and any relevant user support that may be necessary or
  useful;


• troubleshoot problems;


• prevent potentially prohibited or illegal activities from occurring in
  connection with our Service, and enforce our User Agreement;


• customize, measure, and improve our Service and our Web Site's content and
  layout;


• tell you about targeted marketing, service updates, and promotional offers
  based on your communicated preferences; and


• compare information for accuracy, and verify it with third parties.

Our Disclosure of Your Information
Subject to optional
privacy settings (which we intend to implement at a future time), visitors to
our Web Site are able to view all personal info of our users that is posted to
the Web Site. We may further disclose your personal information to respond to
legal requirements, enforce our policies, respond to claims that a listing or
other content violates the rights of others, or protect anyone's rights,
property, or safety. To this end, we may share your personal information with:

• our internal personnel or external contracted agents to detect and prevent
  potentially illegal acts;


• service providers under contract who help with our business operations
  (including without limitation those who conduct investigations for fraud,
  intellectual property infringement, piracy, or other unlawful activity);


• other users of our Service who are within your indicated privacy
  setting;


• law enforcement or other governmental officials, in response to a verified
  request relating to a criminal investigation or alleged illegal activity; and
  


• other business entities, should we plan to merge with, or be acquired by
  that entity. (Should such a combination occur, we will require that the new
  combined entity follow this privacy policy with respect to your personal
  information. If your personal information will be used contrary to this policy,
  you will receive prior notice.)

Without limiting the above, we will not otherwise disclose your personal
information to third parties without a subpoena, court order or substantially
similar legal procedure, except when we believe in good faith that the
disclosure of information is necessary to prevent imminent physical harm or
financial loss or to report suspected illegal activity.

Your Use and Disclosure of Information through YuBliss
Our
Service enables you to share personal information not only with YuBliss but also
with other Web Site users (whose actions we do not control). We encourage you
to disclose your own privacy practices to others and respect their stated
privacy concerns. We cannot guarantee the privacy or security of any
information you post on the Web Site (although we allow you to set certain
privacy restrictions with respect to third parties) and therefore we encourage
you to evaluate the privacy and security policies of third parties before
choosing to share your information with them. Depending on the privacy settings
you choose, other users may have access directly through our Web Site to your
name, User ID, email address, and other personal information and preferences you
post to the Web Site. In addition, users may exchange additional personal
and/or financial information through emails transmitted through use of our
Service. In all cases, you must give other users a chance to remove themselves
from your database and a chance to review what information you have collected
about them.

You agree to use information accessed through our Web Site only for:

• YuBliss's stated purposes (and nothing that comprises unsolicited commercial messages).


• the Services provided by YuBliss.


• other purposes that a users expressly choose and agrees to among themselves.

Marketing
We do not sell or rent your personal information to
third parties for their marketing purposes without your explicit consent.
Although we do not tell third parties who our users are, by clicking on
advertisements posted on our Web Site you may inadvertently provide advertisers
with your IP address and enable them to download cookies to your computer. This
allows them to recognize your computer when advertisements are clicked and they
are able to compile information about your interests and patterns as a user. We
may also combine your information with data we collect from other users and/or
other companies (such as demographic data) to improve and personalize our
Service, so that advertisements and promotions posted on our Web Site will be
more in line with users' preferences. We may send you notices or provide
displays we believe are relevant to your interests based on the information you
have posted using our Service. If you do not wish to receive such marketing
communications from us, simply indicate your preference when you sign on to our
Web Site, or by following the directions in the relevant emailed notice.

No Spam, Spyware or Spoofing
We and our users do not tolerate
spam. Make sure to set your YuBliss notification preferences so we communicate
with you as you prefer. You are not licensed to add other YuBliss users, even a
user who has communicated with directly through our Web Site, to your mailing
list (email or physical mail) without their express consent. To report spam or
spoof emails to YuBliss, please forward the email to spam@yubliss.com or
spoof@yubliss.com. You may not use our communication tools to send spam or
otherwise send content that would violate our User Agreement or this Privacy
Policy. We filter and automatically scan messages for viruses and other illegal
or prohibited content before they are sent but we do not permanently store email
messages sent through these tools and we cannot guaranty that all undesirable
content will be detected and/or deleted. If while using our Service you send an
email to an address that is not registered on our Web Site (using our online
referral service or another tool), we do not permanently store that email or use
that email address for any marketing purpose. We do not rent or sell any such
email addresses.

Account Protection
Your password is the key to your YuBliss
account. You should always use unique numbers, letters, and special characters
in your password and you should not disclose your YuBliss password to anyone.
If you do share your password or your personal information with others, remember
that you are responsible for all actions that another may take while using your
name. If you lose control of your password, you may lose substantial control
over your personal information and you may be subject to legally binding actions
taken on your behalf. Therefore, if your password has been compromised for any
reason, you should immediately notify YuBliss and change your password.

Accessing, Reviewing and Changing Your Personal
Information
You can see, review and change most of your personal
information by logging into our Web Site. Generally, we will not manually modify
your personal information because it is very difficult to verify your identity
remotely. You must promptly update your personal information if it changes or
is inaccurate. Once you make a public posting, you may not be able to change or
remove it. Upon your request, we will close your account and remove your
personal information from view as soon as reasonably possible, based on your
account activity and in accordance with applicable law. We retain personal
information from closed accounts in order to comply with law, prevent fraud,
collect any fees owed, resolve disputes, troubleshoot problems, assist with any
investigations, enforce our User Agreement, and take other actions otherwise
permitted by law.

Security
Your personal information is stored on our servers
and we treat all user data as an asset that must be protected. We use many
different tools (such as encryption, passwords, firewalls, security software,
etc.) to protect your personal information against unauthorized access and
disclosure. However, as you probably know, third parties may unlawfully hack
into our computer systems and/or intercept or access transmissions or private
communications containing your personal information. It is also possible that
other users may abuse or misuse your personal information they collect from our
Web Site. Therefore, although we work very hard to protect your privacy, we do
not promise, and you should not expect, that your personal information or
private communications will always remain private.

Third Parties
Except as otherwise expressly included in this
Privacy Policy, this document addresses only the use and disclosure of
information we collect from you. If you disclose your information to third
parties through use of our Web Site, through other web sites, or through general
use of the Internet, different rules may apply to other parties' use or
disclosure of the information you disclose to them. Since YuBliss does not
control the privacy policies of third parties, you are subject to the privacy
policies of those third parties. We encourage you to ask questions before you
disclose your personal information to other parties.

General
We may amend this Privacy Policy at any time by
posting the amended terms at http://www.yubliss.com/privacy.html. All
amended terms automatically take effect 30 days after they are initially posted.
In addition, we will notify you of new information related to your account in
accordance with the notification preferences you specified when you registered
to use our Service. Should you have any questions about our Privacy Policy,
please address them to privacy@yubliss.com.